Creatine supplements surge as global sales hit $1.11 billion in 2024

The creatine supplements market is booming, with global sales hitting $1.11 billion in 2024. Demand has surged, particularly among women and older adults, pushing growth to record levels. New product formats and wider retail access are also driving this rapid expansion. Since 2020, creatine sales at major retailer GNC have jumped by 75%. The trend reflects broader market shifts, with North America leading at 39.4% of global sales. The U.S. alone is expected to grow by nearly 29% each year.

The industry has seen a wave of new product launches in easy-to-use formats. Momentous introduced Creatine Chews, which passed NSF Certified for Sport testing. Revolution Nutrition and Mutant (under Fit Foods Ltd.) both released sugar-free chewable options—Creatine Candies and Creatine Bytz, respectively. The Vitamin Shoppe also debuted BodyTech Elite Creatine Beadlets with a time-release formula. Create Wellness has sold over 100 million creatine gummies since 2022 and keeps adding new flavours. Bloom's Creatine Gummies target younger women entering strength training. However, a report by SuppCo revealed that some top-selling gummies contained little to no creatine at all. Distribution has shifted toward convenience, with functional drinks, stick packs, and supermarket sales growing fast. Online dispensaries and modern retail setups in the US, UK, and Germany dominate mature markets. Meanwhile, Asia-Pacific regions like India are expanding quickly, with urbanisation driving a 7.5% annual growth rate.

The creatine market is projected to reach $4.21 billion by 2030, growing at 25.2% each year. New product formats and wider retail access are making supplements more accessible. As demand rises, brands continue to innovate—but quality control remains a key concern.