Tulsa's New Program Uses Teens to Curb Underage Tobacco Sales

The TSET Healthy Living Program in Tulsa County is taking steps to reduce youth access to tobacco. Starting in mid-October, the initiative will involve underage volunteers visiting local retailers to test compliance with age-restriction laws. The goal is to educate businesses and raise awareness rather than penalise them outright. Under the new effort, young volunteers will enter shops and attempt to buy tobacco products without completing a purchase. These visits aim to remind retailers of the legal ban on selling tobacco to minors. The program stresses that the checks are not designed to trap stores but to encourage responsible practices.

The push comes as data shows that nearly 90% of US smokers first tried cigarettes before turning 18. In Oklahoma, 9.1% of high school students smoke, while 27.8% use vapes. State and local authorities can still fine retailers caught selling tobacco to underage customers.

Community feedback has driven the program, which also includes broader health strategies. Officials will publicly acknowledge and thank retailers who refuse underage sales. The TSET Healthy Living Program is collaborating with law enforcement and other partners to support the initiative. The retailer education visits will begin in mid-October. Those who comply with the law will receive recognition for their efforts. The program hopes to lower youth tobacco use and improve overall health in Tulsa County.