Fibre Is the Next Big Food Trend, PepsiCo CEO Predicts

Fibre is set to become the next major trend in food, according to PepsiCo CEO Ramon Laguarta. The prediction comes as more Americans seek out products with high or added fibre. Yet despite growing interest, most people in Western countries still fall short of recommended daily amounts. Health experts advise adults to consume 25 grams of fibre per day for women and 38 grams for men. However, many struggle to reach these targets. Natural sources like raspberries—offering 8 grams per cup—or bananas, with 3.2 grams each, can help boost intake. Simple dietary changes, such as choosing breakfast cereals with at least 5 grams of fibre or swapping white flour for whole-grain alternatives, also make a difference.

Fibre supports gut health by feeding beneficial bacteria and aiding digestion. It also helps lower cholesterol and assists in weight management. But there are two main types: soluble, which dissolves in water, and insoluble, which does not. Both play distinct roles in maintaining a healthy digestive system. While fibre-rich whole foods have long been studied for their benefits, packaged products with added fibre are a newer focus. Experts caution that increasing fibre too quickly can lead to discomfort, including gas and bloating. Certain groups, such as those with gluten sensitivity or food allergies, should also monitor their intake carefully. U.S. consumers are showing greater interest in fibre-enriched products, though specific data on market growth or leading brands remains limited.

The push for fibre reflects a broader shift toward healthier eating habits. With more people recognising its benefits, demand for fibre-rich foods is likely to rise. Still, experts recommend gradual increases and a focus on whole foods to avoid digestive issues.