Herbalife hits $5B in sales with Ronaldo partnership and debt cuts

Herbalife has reported steady growth in 2025, with net sales exceeding $5 billion and a near 1% increase from the previous year. The company also cut its debt significantly, reducing its leverage ratio from 3.9 to 2.8 times. New product launches and a high-profile partnership with Cristiano Ronaldo have further boosted its expansion plans.

The company delivered a second straight year of revenue growth, driven by strong demand in India and Latin America. Full-year adjusted EBITDA reached $658 million, maintaining a 13.1% margin. Debt repayment remained a priority, with $30 million cleared in the last quarter and $283 million over the year.

Herbalife expanded its product line in 2025, introducing Multi Burn, HL Skin, and Life.io Baseline. More launches are planned for 2026 as part of its ongoing growth strategy. The Protocol digital platform also saw updates, with beta 2.0 rolling out in the U.S., Canada, and Puerto Rico. Personalised supplement offerings are expected in the U.S. by the end of 2026.

Cristiano Ronaldo's involvement includes a $7.5 million equity stake in HBL Protocol Software, along with sponsorship and promotional support. This partnership aims to enhance Herbalife's digital presence and global brand visibility. The company's 2026 outlook projects low- to mid-single-digit revenue growth, with a stable tax forecast.

Herbalife's disciplined debt reduction and product innovation have strengthened its financial position. The company's focus on digital expansion and strategic partnerships sets the stage for continued growth. Revenue guidance for 2026 remains cautious but positive.