Pink-painted elephant dies in Jaipur, sparking cruelty investigation

A 65-year-old female elephant named Chanchal has died in Jaipur, just three months after being painted bright pink for a controversial photoshoot. The incident sparked outrage among animal rights activists, who accused the organisers of cruelty. Authorities are now examining whether wildlife protection laws were broken during the event. Chanchal became an online sensation in December 2025 when images of her covered in pink dye circulated on social media. The photoshoot, arranged by a Russian-born blogger, drew criticism from conservationists and welfare groups. Experts warned that even 'natural' dyes could harm the animal, risking poisoning or skin damage.

The Rajasthan Forest Department has since launched an investigation into the matter. Officials are checking if regulations under the Wildlife Protection Act—which classifies elephants as a Schedule I species with the highest legal protection—were violated. This includes rules on captive elephant welfare, commercial use, and necessary permissions for such activities.

Chanchal, estimated to be around 65 to 70 years old, died of natural causes related to old age about a month ago. While her death was not directly linked to the photoshoot, authorities have confirmed they will take legal action if any negligence or breaches of conservation laws are uncovered.

Elephants in India often endure physical and psychological stress when used for tourism, performances, or commercial purposes. Chanchal's case has reignited concerns about the treatment of captive elephants, prompting calls for stricter enforcement of existing protections. The Forest Department's probe continues, with officials reviewing whether proper protocols were followed during Chanchal's photoshoot. If violations are confirmed, those responsible could face penalties under wildlife conservation laws. The case highlights ongoing challenges in balancing cultural practices with animal welfare standards.