Russians embrace organic foods but lack dietary guideline awareness

A recent survey has revealed how Russians view and purchase organic products. The findings show strong awareness of the 'organic' label, with most shoppers prioritising health and nutrition. Yet gaps remain in public knowledge about dietary guidelines. The survey found that 85% of respondents understand or have a general grasp of what the 'organic' label means. When it comes to buying habits, 56% prefer chain supermarkets and hypermarkets for their organic purchases. Another 41% opt for local neighbourhood stores instead.

Health and nutrition drive most choices, with 54% buying organic primarily for health reasons. A further 52% focus on nutritional benefits and safe ingredients. Meanwhile, 26% choose organic to better care for their families, while 15% do so for taste. Around 24% believe organic foods contain more nutrients.

Despite this interest in healthy eating, 29% of those surveyed remain unaware of the Ministry of Health's recommended daily intake guidelines. No new education campaigns on sugar, salt, or fruit and vegetable consumption have been introduced since 2016.

Overall, 78% of participants buy organic products, with 18% making weekly purchases. The survey highlights a clear preference for organic foods among Russian consumers, particularly for health and nutritional benefits. However, many still lack awareness of official dietary recommendations. The absence of recent public health campaigns may contribute to this knowledge gap.