Swiss supermarkets under fire for favoring meat over plant-based proteins

Switzerland's two largest supermarket chains, Migros and Coop, are facing criticism over their protein offerings. A new report from Greenpeace reveals that 90% of their protein-rich foods come from meat, while plant-based options make up just 10%. The environmental group warns this imbalance could hinder the country's climate goals.

Greenpeace highlighted the stark environmental impact of meat production. Raising one kilogram of beef generates 15 kilograms of CO₂, whereas the same amount of lentils produces only 0.7 kilograms. The organisation argues that the current product range makes it harder for Switzerland to meet its 2050 climate targets.

Migros and Coop together control 80% of the Swiss food market. Despite this dominance, no other supermarket chain offers a larger selection of plant-based proteins. Both retailers defend their approach by stressing consumer choice and personal responsibility.

Coop stated that its product range reflects demand, pointing out that 61% of Swiss consumers eat meat and cheese several times a week. The company also noted that animal proteins contain all essential amino acids and are highly digestible. Meanwhile, plant proteins may lack some amino acids, though a varied diet can address this. Health experts add that plant-based proteins bring benefits when replacing red and processed meats.

Greenpeace also observed that 90% of special offers and discounts at Migros and Coop focus on animal products. The group argues this further discourages shoppers from choosing plant-based alternatives.

The debate centres on whether supermarkets should take more responsibility for shifting consumer habits. Migros and Coop maintain their current approach aligns with customer preferences. For now, plant-based proteins remain a small part of their product lines, while meat continues to dominate promotions and shelves.