The Rise and Fall of TikTok's 'Internal Shower' Chia Seed Craze

A TikTok trend called the 'internal shower' took off in early 2024, promising to ease constipation with chia seed water. By mid-2024, videos under hashtags like #InternalShower and #ChiaSeedWater had amassed over 100 million views. But as quickly as it rose, the trend faded by late 2025 amid mixed reviews and expert warnings about its risks.

The trend revolved around chia seed water, a drink said to relieve constipation by softening stools and aiding bowel movements. Chia seeds absorb water and form a gel-like texture, which adds bulk to waste while making it easier to pass. An ounce of the seeds contains 11 grams of fibre, along with antioxidants, protein, and minerals like magnesium and iron. Supporters claimed it improved gut health by feeding beneficial bacteria and strengthening intestinal tissue.

Challenges like the 'Chia Pudding Detox' and 'Morning Internal Shower Routine' spread rapidly across the platform. Yet experts cautioned that too much fibre—even from chia seeds—could cause bloating, cramps, or diarrhoea. Staying hydrated was stressed as essential, since chia seeds can dehydrate the body if not taken with enough fluids. People with inflammatory bowel disease were advised to avoid the drink entirely, as it could trigger flare-ups.

While chia seeds were marketed as a superfood, nutritionists pointed out that other high-fibre foods—such as fruits, vegetables, whole grains, and fermented products—offer similar benefits without the same risks. By late 2025, enthusiasm for the trend had waned, with many users reporting discomfort or inconsistent results.

The 'internal shower' craze highlighted chia seeds' potential digestive benefits but also exposed their downsides. Despite its viral success, the trend lost momentum as experts and users questioned its effectiveness. For those seeking relief from constipation, balanced fibre intake and hydration remain key recommendations.