Two Startups Use Tech to Break Barriers in Heart Health Access

Two health-tech startups are making strides in tackling social barriers to heart health. Backed by the American Heart Association's funding and mentorship, these companies aim to improve access to vital services. Their work targets key issues like maternal mental health and financial support for vulnerable families.

The American Heart Association's Social Impact Funds and EmPOWERED to Serve Business Accelerator provide capital, coaching, and strategic advice to businesses addressing health disparities. These initiatives focus on social drivers of cardiovascular health, including healthcare access, food security, and economic stability.

One supported company, Mammha, is based in Miami and specialises in maternal mental health. Founded by Dr. Nobuya Unno and led by CEO Maureen Fura, the platform uses text and web-based tools to streamline screening, referrals, and treatment for new mothers. The company emerged from the American Heart Association's 2021 Impact with Heart program, which recognises local innovators.

Another startup, ThriveLink, operates from St. Louis and uses AI-powered voice technology to connect families with essential programs. Under CEO Kwamane Liddell, the company helps people enrol in Medicaid, food assistance, and other support services. These efforts align with the association's goal of reducing cardiovascular risks linked to financial and social stress.

Cardiovascular disease remains the leading cause of death globally, claiming more lives each year than all cancers combined. Factors like healthcare access, reliable transport, nutritious food, and stress management play a critical role in maintaining heart health. The EmPOWERED to Serve Business Accelerator assists entrepreneurs in refining their business models to scale solutions for these challenges.

Both Mammha and ThriveLink demonstrate how targeted innovation can address gaps in healthcare and social support. By leveraging technology and strategic partnerships, these companies aim to reduce disparities that contribute to cardiovascular disease. Their progress reflects the broader mission of the American Heart Association to improve health outcomes through community-focused solutions.