UK flyers demand healthier meals—but airlines like Delta and United lag behind

UK air travellers are pushing for healthier food and drink choices on flights. A growing number now prefer hydrating drinks, fresh ingredients and meals packed with protein. Yet, despite rising demand, major airlines like United, American, Delta, and Southwest have yet to make changes.

Nearly half of UK flyers believe airline food has got better over the years. But 41% still think wellness-focused options are falling short. Many want more than just standard meals, with 53% calling for hydrating drinks like electrolyte water or vitamin-infused beverages.

A shift in habits is already underway. Over 40% have swapped alcohol for healthier drinks such as juices or vitamin waters while flying. Younger passengers, in particular, are driving this change, opting for meals and snacks that support their wellbeing.

When it comes to food, 56% want meals made with fresh, minimally processed ingredients. Protein-rich options are also in demand, with 46% looking for meals that keep them fuller for longer. Meanwhile, 50% are asking for low-sugar or low-carb choices, and 46% prefer low-calorie or portion-controlled meals.

Wellness is now a bigger priority for 47% of travellers compared to five years ago. Some are even willing to pay extra for meals that boost gut health or immunity—19% said they would consider it.

The study highlights a clear trend: UK flyers want healthier, more balanced in-flight meals and drinks. But so far, none of the country's largest airlines have updated their menus to reflect this demand. The gap between passenger expectations and current offerings remains unaddressed.